Table 1 Top 30 words, word frequencies, and their word clouds

1

Tourism

95

11

Knowledge

32

21

Sites

23

2

Management

51

12

Interpretation

30

22

People

23

3

Values

50

13

Site

30

23

Protection

22

4

Conservation

49

14

Visitors

28

24

Natural

22

5

Development

49

15

Important

27

25

Associated

22

6

Host

39

16

Places

27

26

Landscapes

22

7

Place

36

17

Economic

25

27

Programmes

20

8

Must

35

18

Historic

25

28

Activities

20

9

Social

33

19

Identity

25

29

Life

19

10

Traditional

33

20

Well

24

30

Indigenous

19