Table 7 Average variance extracted
From: The cultural and heritage tourist, SEM analysis: the case of The Citadel of the Catholic King
Construct | Average variance extracted (AVE) | |
|---|---|---|
Expected heritage quality | EPQ | 0.893 |
Expected cultural quality | ECHQ | 0.877 |
Perceived heritage quality | PPQ | 0.769 |
Perceived cultural quality | PCHQ | 0.713 |
Perceived value | PV | 0.693 |
Satisfaction | SATIFAC | 0.887 |
Moderated perceived cultural quality | PCHQ*PV | 1.000 |
Moderated perceived heritage quality | PPQ*PV | 1.000 |