Table 12 Factor loading of award-winning products
From: Research on the mechanism of emotional design in Chinese cultural and creative products
Path | Estimate | AVE | CR | ||
|---|---|---|---|---|---|
Degree of preference | ← | Emotional design | 0.949 | 0.7542 | 0.9583 |
Ergonomics | ← | Emotional design | 0.955 | ||
Exquisite | ← | Emotional design | 0.959 | ||
Originality | ← | Emotional design | 0.961 | ||
Beauty | ← | Emotional design | 0.963 | ||
Pleasure | ← | Emotional design | 0.963 | ||
Purchase intention | ← | Emotional design | 0.647 | ||
Purchase intention | ← | Degree of preference | 0.323 | ||