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Table 12 Factor loading of award-winning products

From: Research on the mechanism of emotional design in Chinese cultural and creative products

Path Estimate AVE CR
Degree of preference Emotional design 0.949 0.7542 0.9583
Ergonomics Emotional design 0.955
Exquisite Emotional design 0.959
Originality Emotional design 0.961
Beauty Emotional design 0.963
Pleasure Emotional design 0.963
Purchase intention Emotional design 0.647
Purchase intention Degree of preference 0.323