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Table 16 Analysis of the mediation effect of award-winning products

From: Research on the mechanism of emotional design in Chinese cultural and creative products

  Point estimate Product of coefficients Bootstrap 5000 time 95% CI
Bias corrected Percentile
SE Z Lower Upper Lower Upper
Emotional factors-purchase intention 0.245 0.108 2.269 0.103 0.528 0.106 0.53
Degree of preference-purchase intention 0.694 0.116 5.983 0.488 0.947 0.483 0.938
Emotional factors-degree of preference 1.023 0.031 33 0.963 1.087 0.963 1.086