Table 16 Analysis of the mediation effect of award-winning products
From: Research on the mechanism of emotional design in Chinese cultural and creative products
Point estimate | Product of coefficients | Bootstrap 5000 time 95% CI | |||||
|---|---|---|---|---|---|---|---|
Bias corrected | Percentile | ||||||
SE | Z | Lower | Upper | Lower | Upper | ||
Emotional factors-purchase intention | 0.245 | 0.108 | 2.269 | 0.103 | 0.528 | 0.106 | 0.53 |
Degree of preference-purchase intention | 0.694 | 0.116 | 5.983 | 0.488 | 0.947 | 0.483 | 0.938 |
Emotional factors-degree of preference | 1.023 | 0.031 | 33 | 0.963 | 1.087 | 0.963 | 1.086 |