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Table 17 Analysis of the mediation effect of best-selling products

From: Research on the mechanism of emotional design in Chinese cultural and creative products

  Point estimate Product of coefficients Bootstrap 5000 time 95% CI
Bias corrected Percentile
SE Z Lower Upper Lower Upper
Emotional factors-purchase intention 0.436 0.073 5.973 0.298 0.585 0.29 0.575
Degree of preference-purchase intention 0.619 0.077 8.039 0.468 0.772 0.476 0.777
Emotional factors-degree of preference 1.054 0.031 34 0.998 1.118 0.998 1.118