Table 17 Analysis of the mediation effect of best-selling products
From: Research on the mechanism of emotional design in Chinese cultural and creative products
Point estimate | Product of coefficients | Bootstrap 5000 time 95% CI | |||||
|---|---|---|---|---|---|---|---|
Bias corrected | Percentile | ||||||
SE | Z | Lower | Upper | Lower | Upper | ||
Emotional factors-purchase intention | 0.436 | 0.073 | 5.973 | 0.298 | 0.585 | 0.29 | 0.575 |
Degree of preference-purchase intention | 0.619 | 0.077 | 8.039 | 0.468 | 0.772 | 0.476 | 0.777 |
Emotional factors-degree of preference | 1.054 | 0.031 | 34 | 0.998 | 1.118 | 0.998 | 1.118 |