Table 18 Structural model analysis
From: Research on the mechanism of emotional design in Chinese cultural and creative products
Variable parameter | Standardized path coefficient | C.R | P | Test result | ||
|---|---|---|---|---|---|---|
Structural model analysis of award-winning products | ||||||
Degree of preference | ← | Pleasure | 0.22 | 0.619 | 0.536 | Invalid |
Degree of preference | ← | Beauty | 0.28 | 0.495 | 0.62 | Invalid |
Degree of preference | ← | Originality | −0.14 | −0.448 | 0.654 | Invalid |
Degree of preference | ← | Exquisite | 0.05 | 0.143 | 0.887 | Invalid |
Degree of preference | ← | Ergonomics | 0.56 | 2.581 | 0.01 | Invalid |
Degree of purchase | ← | Degree of preference | 0.31 | 2.863 | 0.004 | Established |
Degree of purchase | ← | Ergonomics | 0.14 | 0.545 | 0.586 | Invalid |
Degree of purchase | ← | Exquisite | 0.23 | 0.534 | 0.593 | Invalid |
Degree of purchase | ← | Originality | −0.19 | −0.442 | 0.659 | Invalid |
Degree of purchase | ← | Beauty | −0.45 | −0.65 | 0.516 | Invalid |
Degree of purchase | ← | Pleasure | 0.96 | 2.408 | 0.016 | Invalid |
Structural model analysis of best-selling products | ||||||
Degree of preference | ← | Pleasure | −0.786 | −2.674 | 0.008 | Invalid |
Degree of preference | ← | Beauty | 0.842 | Invalid | ||
Degree of preference | ← | Originality | 0.367 | 0.908 | 0.364 | Invalid |
Degree of preference | ← | Exquisite | 0.928 | 1.490 | 0.136 | Invalid |
Degree of preference | ← | Ergonomics | −0.429 | −0.917 | 0.359 | Invalid |
Degree of purchase | ← | Degree of Preference | 0.458 | 5.799 | *** | Established |
Degree of purchase | ← | Ergonomics | 0.005 | 0.019 | 0.985 | Invalid |
Degree of purchase | ← | Exquisite | 0.387 | 1.280 | 0.201 | Invalid |
Degree of purchase | ← | Originality | −0.054 | −0.225 | 0.822 | Invalid |
Degree of purchase | ← | Beauty | 0.200 | 0.568 | 0.570 | Invalid |
Degree of purchase | ← | Pleasure | −0.001 | 0.004 | 0.997 | Invalid |