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Table 18 Structural model analysis

From: Research on the mechanism of emotional design in Chinese cultural and creative products

Variable parameter Standardized path coefficient C.R P Test result
Structural model analysis of award-winning products
 Degree of preference Pleasure 0.22 0.619 0.536 Invalid
 Degree of preference Beauty 0.28 0.495 0.62 Invalid
 Degree of preference Originality −0.14 −0.448 0.654 Invalid
 Degree of preference Exquisite 0.05 0.143 0.887 Invalid
 Degree of preference Ergonomics 0.56 2.581 0.01 Invalid
 Degree of purchase Degree of preference 0.31 2.863 0.004 Established
 Degree of purchase Ergonomics 0.14 0.545 0.586 Invalid
 Degree of purchase Exquisite 0.23 0.534 0.593 Invalid
 Degree of purchase Originality −0.19 −0.442 0.659 Invalid
 Degree of purchase Beauty −0.45 −0.65 0.516 Invalid
 Degree of purchase Pleasure 0.96 2.408 0.016 Invalid
Structural model analysis of best-selling products
 Degree of preference Pleasure −0.786 −2.674 0.008 Invalid
 Degree of preference Beauty 0.842    Invalid
 Degree of preference Originality 0.367 0.908 0.364 Invalid
 Degree of preference Exquisite 0.928 1.490 0.136 Invalid
 Degree of preference Ergonomics −0.429 −0.917 0.359 Invalid
 Degree of purchase Degree of Preference 0.458 5.799 *** Established
 Degree of purchase Ergonomics 0.005 0.019 0.985 Invalid
 Degree of purchase Exquisite 0.387 1.280 0.201 Invalid
 Degree of purchase Originality −0.054 −0.225 0.822 Invalid
 Degree of purchase Beauty 0.200 0.568 0.570 Invalid
 Degree of purchase Pleasure −0.001 0.004 0.997 Invalid