From: Research on the mechanism of emotional design in Chinese cultural and creative products
Measurement elements | Sub-items | Evaluation Reference Source |
---|---|---|
Originality | C1 The product materials are original | McCarthy and Wright [24]; Norman [23]; Jagtap [28]; |
C2 The product is original or innovative | ||
C3The product makes people feel special | ||
C4 The product is novel | ||
Function | F1 The product is practical | McCarthy and Wright [24]; Norman [23]; Jagtap [28] |
F2 The product is safe to operate | ||
F3 The product is easy to use | ||
Beauty | A1 The product has a fashionable taste | Ji [26]; McCarthy and Wright [24]; Norman [23]; Jagtap [28]; |
A2 The product ratio is reasonable | ||
A3The colors of The product are used properly | ||
A4 The product has detailed design | ||
A5 The product surface or surface design is exquisite | ||
Pleasure | P1 The product evokes people's life memories | McCarthy and Wright [24]; |
P2 The product is attractive and enjoyable | ||
P3The product makes people feel satisfied | ||
Purchase Intention | PI1. Would you buy this product | |
PI2. Will you buy the similar products you like when you see them | ||
PI3. Would you buy this product if someone recommends it | ||
Degree of Preference | PR1. How much you like this product |