From: Research on the mechanism of emotional design in Chinese cultural and creative products
Measurement elements | Secondary elements |
---|---|
Pleasure | J1. The product conveys cultural connotations |
J2. The product is impressive | |
J3. The product has a sense of fashion | |
Beauty | B1. The product has good proportions |
B2. The product has a sense of design | |
B3. The product has a pleasant appearance | |
Originality | C1. The product is novel and unique |
C2. The product is storytelling | |
C3. Creative use of product materials | |
Exquisite | Ex1. Product workmanship is very fine |
Ex2. Product structure is good | |
Ex3. Product shape is sharp | |
Ergonomics | Er1. Well-made products |
Er2. Durable products | |
Er3. Good operability of the product | |
Purchase intention | PI1. Would you buy this product |
PI2. Will you buy similar products you lik | |
PI3. Would you buy this product if someone recommended | |
Degree of preference | Degree of Preference. How much do you like this product |