Skip to main content

Table 4 Formation scale after three rounds of Delphi method

From: Research on the mechanism of emotional design in Chinese cultural and creative products

Measurement elements

Secondary elements


J1. The product conveys cultural connotations

J2. The product is impressive

J3. The product has a sense of fashion


B1. The product has good proportions

B2. The product has a sense of design

B3. The product has a pleasant appearance


C1. The product is novel and unique

C2. The product is storytelling

C3. Creative use of product materials


Ex1. Product workmanship is very fine

Ex2. Product structure is good

Ex3. Product shape is sharp


Er1. Well-made products

Er2. Durable products

Er3. Good operability of the product

Purchase intention

PI1. Would you buy this product

PI2. Will you buy similar products you lik

PI3. Would you buy this product if someone recommended

Degree of preference

Degree of Preference. How much do you like this product