Table 5 Structural model analysis
From: Research on the mechanism of emotional design in Chinese cultural and creative products
Variable parameter | Standardized path coefficient | C.R | P | Test Result | ||
|---|---|---|---|---|---|---|
Structural model analysis of award-winning products | ||||||
Degree of Preference | ← | Emotional design | 0.95 | 28.795 | *** | Established |
Purchase intention | ← | Degree of preference | 0.32 | 4.230 | *** | Established |
Purchase intention | ← | Emotional design | 0.65 | 8.285 | *** | Established |
Structural model analysis of best-selling products | ||||||
Degree of preference | ← | Emotional design | 0.93 | 26.451 | *** | Established |
Purchase intention | ← | Degree of preference | 0.42 | 7.066 | *** | Established |
Purchase intention | ← | Emotional design | 0.56 | 9.240 | *** | Established |