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Table 5 Structural model analysis

From: Research on the mechanism of emotional design in Chinese cultural and creative products

Variable parameter Standardized path coefficient C.R P Test Result
Structural model analysis of award-winning products
 Degree of Preference Emotional design 0.95 28.795 *** Established
 Purchase intention Degree of preference 0.32 4.230 *** Established
 Purchase intention Emotional design 0.65 8.285 *** Established
Structural model analysis of best-selling products
 Degree of preference Emotional design 0.93 26.451 *** Established
 Purchase intention Degree of preference 0.42 7.066 *** Established
 Purchase intention Emotional design 0.56 9.240 *** Established