Table 6 Factor Loading of Award-winning products
From: Research on the mechanism of emotional design in Chinese cultural and creative products
Path | Estimate | AVE | CR | ||
|---|---|---|---|---|---|
J3 | ← | Pleasure | 0.939 | 0.873 | 0.9537 |
J2 | ← | Pleasure | 0.936 | ||
J1 | ← | Pleasure | 0.928 | ||
B3 | ← | Beauty | 0.797 | 0.7809 | 0.9141 |
B2 | ← | Beauty | 0.921 | ||
B1 | ← | Beauty | 0.927 | ||
C3 | ← | Originality | 0.93 | 0.8649 | 0.9505 |
C2 | ← | Originality | 0.933 | ||
C1 | ← | Originality | 0.927 | ||
Ex3 | ← | Exquisite | 0.935 | 0.8304 | 0.9361 |
Ex2 | ← | Exquisite | 0.943 | ||
Ex1 | ← | Exquisite | 0.853 | ||
Er3 | ← | Ergonomics | 0.927 | 0.8769 | 0.9553 |
Er2 | ← | Ergonomics | 0.925 | ||
Er1 | ← | Ergonomics | 0.957 | ||
PI1 | ← | Degree of purchase(Award-winning products) | 0.954 | 0.9095 | 0.9679 |
PI2 | ← | Degree of purchase(Award-winning products) | 0.951 | ||
PI3 | ← | Degree of purchase(Award-winning products) | 0.956 | ||