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Table 6 Factor Loading of Award-winning products

From: Research on the mechanism of emotional design in Chinese cultural and creative products

Path Estimate AVE CR
J3 Pleasure 0.939 0.873 0.9537
J2 Pleasure 0.936
J1 Pleasure 0.928
B3 Beauty 0.797 0.7809 0.9141
B2 Beauty 0.921
B1 Beauty 0.927
C3 Originality 0.93 0.8649 0.9505
C2 Originality 0.933
C1 Originality 0.927
Ex3 Exquisite 0.935 0.8304 0.9361
Ex2 Exquisite 0.943
Ex1 Exquisite 0.853
Er3 Ergonomics 0.927 0.8769 0.9553
Er2 Ergonomics 0.925
Er1 Ergonomics 0.957
PI1 Degree of purchase(Award-winning products) 0.954 0.9095 0.9679
PI2 Degree of purchase(Award-winning products) 0.951
PI3 Degree of purchase(Award-winning products) 0.956