From: Research on the mechanism of emotional design in Chinese cultural and creative products
Pleasure | Beauty | Originality | Exquisite | Ergonomics | purchasing | |
---|---|---|---|---|---|---|
Pleasure | 0.873 | |||||
Beauty | 0.499*** | 0.7809 | ||||
Originality | 0.558*** | 0.502*** | 0.8649 | |||
Exquisite | 0.551*** | 0.497*** | 0.554*** | 0.8304 | ||
Ergonomics | 0.548*** | 0.492*** | 0.552*** | 0.553*** | 0.8769 | |
Purchasing | 0.421*** | 0.898 | 0.446*** | 0.452*** | 0.265*** | 0.9095 |
AVE square root | 0.934 | 0.884 | 0.930 | 0.911 | 0.936 | 0.954 |