Table 1 Interviewee information
S/N | Group | Occupation | Age | Education | Characteristics |
|---|---|---|---|---|---|
F01 | Scholars | Associate professor | 51 | PhD | He has visited many folk museums in China and South Korea, and is interested in cultural conflicts in handicraft ICH communication |
F02 | University lecturer | 40 | PhD | She is engaged in a variety of handicraft ICH, including embroidery and paper cutting, and is fascinated by handicraft videos, such as those of Li Ziqi | |
F03 | Professor | 44 | Master’s | She has participated in many cultural and craft protection projects, and teaches university courses related to the digital communication of traditional handicrafts | |
F04 | Practitioners | Handicraft operator | 46 | Master’s | He runs an art company that aims to disseminate ICH |
F05 | Marketing Specialist | 42 | Bachelor’s | He is an enthusiast of the use of new technology in handicraft production and is experienced in digital exhibition and online interaction | |
F06 | Self-media operator | 32 | Bachelor’s | He has worked for the Chinese online platforms Tencent and iqiyi, and has made ICH videos and documentaries. In particular, he has participated in creating documentaries on the ICH of Southern Fujian | |
F07 | Enthusiasts | International student | 23 | Master’s | He enjoys making handicraft videos to share with friends, and he is a strong enthusiast of AI technology |
F08 | Unemployed | 24 | Bachelor’s | She has experienced many traditional skills, including the Guizhou tie dyeing process. She wishes to combine online communication with offline experience | |
F09 | High school teacher (retired) | 65 | Bachelor’s | She is concerned about the impact of traditional handicrafts on art education and is interested in digital museums |