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Table 3 Analysis of designer responses

From: Visitor’s experience evaluation of applied projection mapping technology at cultural heritage and tourism sites: the case of China Tangcheng

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Summary of question answers

Consistent perspective

Individual perspective

Common Questions

Q1: B1- Yes, but only a limited amount

B2- Yes, but it is more of a suggestion for the management of the event, with very little reference to the design

B3- Ibid

Q2: B1- Types of cultural information that will impressive

B2- Impressed and repulsed scenes

B3- Scenes considered to be inadequately performed

Q3: B1- Expected: Comments that PJM has restored a historical scene or character he had in mind

Concerns: There are errors of historical rigor in the details

B2- Ibid

B3- Expected: Deepening visitors’ impressions and knowledge of the heritage sites

Concerns: Visitors do not have enough patience to see the whole content

Q4: B1- Great, is enough to change the stereotype of a visitor to a specific cultural heritage

B2- Ibid

B3- Ibid

Q5: B1- Advantages: Distinguishes itself from traditional sightseeing and is more innovative and attractive

Disadvantages: Needs constant updating of PJM content, but design ideas can easily be repeated

B2- Ibid

B3- Ibid

Q6: B1- I refer it to my family, but only involved in the PJM rehearsal process

B2- I recommended it to my family and friends, but only experienced the part I designed

B3- Ibid

Q1: Yes, but returns are limited in amount and rarely design referenced

Q2: Impressive scenes and cultural elements for visitors

Q3: Expected: Restored historical scenes or tasks that visitors have in mind

Concerns: Errors in historical detail

Q4: Great, changing stereotypical image of tourism in heritage sites

Q5: Novel approach to sightseeing that is different from the traditional ways, but the innovative ideas are repeated often

Q6: Had referred to family and friends but only engaged in part of the experience personally

Q1: None

Q2: Scenes of visitor dissatisfaction

Q3: Worried that visitors will not have the patience to see the whole content

Q4: None

Q5: None

Q6: None

Designer-only questions

Q9: B1- Teams frequently omit presenting cultural content and instead show special effects in order to avoid presenting the incorrect intellectual information

B2- PJM content updates lack reference to visitor feedback and innovation is limited

B3- Ibid

Q10: B1- Lack of understanding of the content, suggestions for the style of demonstration, the most impressive scenes

B2- Ibid

B3- Reasons not to recommend to others, the most impressive scenes

Q9: Lack of reference to visitor feedback and limited innovation

Q10: Negative comments on the content and form of the demonstration, and the most impressive scenes

Q9: Reduced cultural content demonstration to avoid historical misinformation

Q10: Reasons for not referring to others