S/N | Occupation | Age | Education | Usage time | Characteristics |
---|---|---|---|---|---|
F01 | Associate professor | 52 | Master’s Degree | Five years | Uses many types of handicraft ICH apps, especially puzzle games and decryption apps; regular and deep user of the Jiangmu* app |
F02 | Civil servant | 38 | Master’s Degree | One year | Active participant in social media and online communities; enjoys life and social apps such as kiinii app and Yitiao app |
F03 | University faculty | 46 | PhD | Three years | Conducts academic research on the use of handicraft ICH apps; prefers learning and education handicraft ICH apps; enjoys sharing experiences in interactive communities |
F04 | Corporate manager | 47 | Bachelor’s Degree | Two years | Runs an art institution; enjoys crafts and uses craft-related apps frequently; especially enjoys watching craft videos and interactive reviews; occasionally shops online |
F05 | Marketing specialist | 43 | Bachelor’s Degree | Five years | Fascinated by the dynamic and digital presentation of handicraft ICH apps; a deep user of the Sunmao app and the Zheshan app |
F06 | Self-media operator | 32 | Bachelor’s Degree | One year | Uses several categories of handicraft ICH apps; enjoys cultural communication apps; deep user of the Lanxiong Live app and has met many artisans and craftsmen through the platform |
F07 | International student | 21 | Undergraduate | Two years | In-depth experience with handicraft ICH apps because of his hobby; strongly recommends game handicraft ICH apps, such as Jiangmu app, his friends; orders favorite handicrafts from Huaxia Jiangren app |
F08 | Retired high school teacher | 69 | Bachelor’s Degree | One year | Enjoys lifestyle handicraft apps; browses designs; watches animations; often reads comments but rarely posts; enjoys goods and services handicraft apps; occasionally buys items |