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Table 4 User needs Kano classification and user needs importance

From: Kano-QFD-based analysis of the influence of user experience on the design of handicraft intangible cultural heritage apps

User needs

Kano attribute category

Final category

SII%

DDI%

Satisfaction% (C)

Importance (Cj)

A%

O%

M%

I%

R%

Q%

U1

5.41

4.05

45.95

41.89

0.00

2.70

M

9.72

 − 51.39

51.39

56.53

U2

6.76

4.05

47.30

40.54

0.00

1.35

M

10.96

 − 52.05

52.05

57.22

U3

12.16

2.70

39.19

43.24

2.70

0.00

I

15.28

 − 43.06

43.06

43.06

U4

16.22

8.11

41.89

32.43

1.35

0.00

M

24.66

 − 50.68

50.68

55.75

U5

25.68

41.89

12.16

18.92

1.35

0.00

O

68.49

 − 54.79

68.49

82.19

U6

21.62

37.84

12.16

24.32

2.70

1.35

O

61.97

 − 52.11

61.97

74.36

U7

14.86

9.46

39.19

31.08

4.05

1.35

M

25.71

 − 51.43

51.43

56.57

U8

18.92

36.49

22.97

17.57

2.70

1.35

O

57.75

 − 61.97

61.97

74.36

U9

47.30

17.57

8.11

25.68

0.00

1.35

A

65.75

 − 26.03

65.75

92.05

U10

29.73

36.49

8.11

22.97

1.35

1.35

O

68.06

 − 45.83

68.06

81.67

U11

16.22

8.11

40.54

33.78

0.00

1.35

M

24.66

 − 49.32

49.32

54.25

U12

9.46

5.41

29.73

50.00

4.05

1.35

I

15.71

 − 37.14

37.14

37.14

  1. Attractive quality (A), One-dimensional quality (O), Must-be quality (M), Indifferent quality (I), Reverse quality (R), and questionable (Q)