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Table 13 Factor Loading of Best-selling products

From: Research on the mechanism of emotional design in Chinese cultural and creative products

Path Estimate AVE CR
Degree of preferenc Emotional design 0.934 0.7428 0.9562
Ergonomics Emotional design 0.954
Exquisite Emotional design 0.977
Originality Emotional design 0.957
Beauty Emotional design 0.947
Pleasure Emotional design 0.948
Purchase intention Emotional design 0.564
Purchase intention Degree of preference 0.419