Table 13 Factor Loading of Best-selling products
From: Research on the mechanism of emotional design in Chinese cultural and creative products
Path | Estimate | AVE | CR | ||
|---|---|---|---|---|---|
Degree of preferenc | ← | Emotional design | 0.934 | 0.7428 | 0.9562 |
Ergonomics | ← | Emotional design | 0.954 | ||
Exquisite | ← | Emotional design | 0.977 | ||
Originality | ← | Emotional design | 0.957 | ||
Beauty | ← | Emotional design | 0.947 | ||
Pleasure | ← | Emotional design | 0.948 | ||
Purchase intention | ← | Emotional design | 0.564 | ||
Purchase intention | ← | Degree of preference | 0.419 | ||