Table 3 Test words and their points
Test words | Measurement question item | Reference Sources |
|---|---|---|
Friendliness | F1 The design creates a sense of yearning | [17] |
F2 The design creates a sense of intimacy | [17] | |
Localization | L1 The design reveals the customs of the residents | [17] |
L2 The design reflects the aesthetic perceptions, emotions, and lifestyles of the inhabitants | [21] | |
Culture/Civilization | C1 Tangible culture mainly refers to unique and intuitive geophysical images | [19] |
C2 Intangible culture includes regional ethnic psychology and historical culture | [20] | |
Uniqueness | U1 The uniqueness of the design evokes a sense of place in the local population | [17] |
U2 The uniqueness of the design satisfies the curiosity of foreign residents | [21] | |
Originality | O1 The design tells a new story through a new narrative perspective, breaking down people's old perceptions | |
O2 The design creates an emotionally pleasing atmosphere that is emotionally appealing to memory, imagination, and subconsciousness | ||
Beauty | B1 Design styling includes product form, color, material, texture, and detail | [18] |
B2 Design aesthetics uses shape as a communication medium as a way to realize the dissemination of information and form the perception of beauty | ||
Elegance | E1 Elegant design mainly refers to the aura exuded by the design itself | [18] |
E2 Elegant design allows consumers to feel, appreciate, and improve their overall satisfaction | [18] | |
Emotional perception | P1 Whether consumers will like such products | Huiyun Yan et al. [43] |
P2 Whether consumers will buy this product or similar products | Huiyun Yan et al. [43] | |
P3 Whether consumers would recommend the product to others | Huiyun Yan et al. [43] |