Factor elements | Measurement variables | Factor load | AVE | CR |
---|---|---|---|---|
Friendliness (F) | F1 | 0.91 | 0.8749 | 0.9332 |
F2 | 0.96 | |||
Localization (L) | L1 | 0.94 | 0.8836 | 0.9382 |
L2 | 0.94 | |||
Culture/Civilization (C) | C1 | 0.91 | 0.8559 | 0.9223 |
C2 | 0.94 | |||
Uniqueness (U) | U1 | 0.90 | 0.8282 | 0.9060 |
U2 | 0.92 | |||
Originality (O) | O1 | 0.93 | 0.8557 | 0.9222 |
O2 | 0.92 | |||
Beauty (B) | B1 | 0.94 | 0.8743 | 0.9329 |
B2 | 0.93 | |||
Elegance (E) | E1 | 0.95 | 0.8837 | 0.9383 |
E2 | 0.93 | |||
Emotional perception (P) | P1 | 0.92 | 0.8470 | 0.9432 |
P2 | 0.95 | |||
P3 | 0.89 |