Factor elements | AVE square root | Path coefficients with the outcome variable | F | L | C | U | O | B | E |
---|---|---|---|---|---|---|---|---|---|
Friendliness (F) | 0.9354 | 0.38 | Â | 0.83 | 0.77 | 0.82 | 0.76 | 0.76 | 0.80 |
Localization (L) | 0.9400 | − 0.52 | 0.83 |  | 0.89 | 0.89 | 0.83 | 0.85 | 0.82 |
Civilization (C) | 0.9251 | − 0.15 | 0.77 | 0.89 |  | 0.88 | 0.81 | 0.85 | 0.82 |
Uniqueness (U) | 0.9101 | 0.09 | 0.82 | 0.89 | 0.88 | Â | 0.89 | 0.88 | 0.85 |
Originality (O) | 0.9250 | 0.26 | 0.76 | 0.83 | 0.81 | 0.89 | Â | 0.86 | 0.84 |
Beauty (B) | 0.9400 | − 0.17 | 0.76 | 0.85 | 0.85 | 0.88 | 0.86 |  | 0.91 |
Elegance (E) | 0.9203 | 0.73 | 0.80 | 0.829 | 0.82 | 0.85 | 0.84 | 0.91 | Â |