Table 3 Results of reliability and convergent validity analysis
From: Why people use augmented reality in heritage museums: a socio-technical perspective
Construct | Item | Factor loading | AVE | Composite Reliability | Cronbach’s Alpha |
|---|---|---|---|---|---|
Interactivity | INT1 | 0.740 | 0.572 | 0.774 | 0.755 |
INT2 | 0.741 | ||||
INT3 | 0.800 | ||||
INT4 | 0.743 | ||||
Vividness | VIV1 | 0.773 | 0.626 | 0.703 | 0.701 |
VIV2 | 0.783 | ||||
VIV3 | 0.818 | ||||
Novelty | NOV1 | 0.805 | 0.655 | 0.741 | 0.737 |
NOV2 | 0.793 | ||||
NOV3 | 0.829 | ||||
Technology trust | TT1 | 0.820 | 0.717 | 0.808 | 0.803 |
TT2 | 0.838 | ||||
TT3 | 0.880 | ||||
Innovativeness | INN1 | 0.766 | 0.582 | 0.772 | 0.763 |
INN2 | 0.732 | ||||
INN3 | 0.770 | ||||
INN4 | 0.783 | ||||
Aesthetics | AES1 | 0.784 | 0.652 | 0.747 | 0.736 |
AES2 | 0.806 | ||||
AES3 | 0.832 | ||||
Education | EDU1 | 0.841 | 0.650 | 0.734 | 0.731 |
EDU2 | 0.787 | ||||
EDU3 | 0.790 | ||||
Authenticity | AUT1 | 0.783 | 0.577 | 0.765 | 0.757 |
AUT2 | 0.716 | ||||
AUT3 | 0.760 | ||||
AUT4 | 0.778 | ||||
Satisfaction | SAT1 | 0.841 | 0.706 | 0.796 | 0.793 |
SAT2 | 0.828 | ||||
SAT3 | 0.852 | ||||
AR usage intention | AUI1 | 0.843 | 0.721 | 0.808 | 0.807 |
AUI2 | 0.858 | ||||
AUI3 | 0.848 | ||||
Destination revisit intention | DRI1 | 0.804 | 0.633 | 0.711 | 0.710 |
DRI2 | 0.802 | ||||
DRI3 | 0.780 |