Heritage Science

Table 4 Results of discriminant validity analysis

From: Why people use augmented reality in heritage museums: a socio-technical perspective

	INT	VIV	NOV	TT	INN	AES	EDU	AUT	SAT	DRI	AUI
INT	0.756
VIV	0.568	0.791
NOV	0.496	0.520	0.809
TT	0.444	0.509	0.449	0.847
INN	0.317	0.434	0.340	0.557	0.763
AES	0.470	0.504	0.527	0.537	0.433	0.808
EDU	0.482	0.453	0.549	0.473	0.444	0.632	0.760
AUT	0.419	0.511	0.475	0.433	0.386	0.605	0.661	0.806
SAT	0.426	0.495	0.533	0.514	0.374	0.623	0.599	0.588	0.840
DRI	0.369	0.439	0.503	0.511	0.434	0.549	0.614	0.589	0.648	0.796
AUI	0.435	0.409	0.516	0.538	0.399	0.524	0.545	0.598	0.677	0.667	0.849

Diagonal elements (in bold) are the square root of AVEs of constructs

Back to article page